Their role is fundamental, because they are in charge of helping you achieve your marketing and sales objectives. Therefore, they must advise you to enhance your ideas and carry out web development, design, social media, content marketing, among other services in your business.
If the agency does not carry out its work correctly, it has a negative impact on your company. Goals are not met and it can cause serious problems in terms of expected results. There is also a waste of resources by investing in services that are not useful, and which prevent you from receiving the budgeted profits.
The problem is knowing it in time. Failure to meet these objectives is the result of a poorly executed plan, which leads to the total loss of economic and human resources.
5 digital marketing mistakes that the agency cannot make
Now that we know how a digital marketing agency digital marketing mistakes works and the importance of it, it is essential that you know that you can always measure the progress and improvements of an agency’s work while it is in progress.
That is why, in this process, it is essential that you can identify early croatia phone number list on if there are errors or poorly executed tasks in a digital marketing agency. Below we mention some of the most common mistakes that your agency should not make:
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Not having a clear methodology
A digital marketing agency must create a clear working method focused on your business objectives. Depending on the service you hire, this agency must create a working methodology that includes analysis, strategies, objectives, tactics and analytics about your company and the guidelines that will be followed.
In digital marketing, it is essential to create a methodology that includes the status of your company and the objectives you want to achieve. If these steps are not taken, you will hardly see positive results.
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Not considering your buyer persona
The focus of digital marketing is the user. That is why all who am i addressing? actions must be aimed at satisfying their needs. One of the ways to achieve this is to know the target audience, also known as buyer persona , and thus answer the questions: Who is it? What do they like? What do they dislike?
If your agency hasn’t answered these questions, it means that it is performing tasks without knowing who your ideal client is, and if that happens, there is a problem. Who is the recipient of your actions then?
Make sure that the methodology they give you also includes your business’s buyer personas.
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Social media without advertising
Organic content from brands does not generate digital marketing mistakes immediate and extensive reach like paid content might. So if a brand has hundreds of thousands of followers, very few will see its material at first.
This changes if the posts are promoted. One of the reasons? You shopping data can choose the segment you want to reach, considering aspects such as age, sex and tastes. Therefore, if your digital agency has not recommended you to use paid posts for certain campaigns, it means that they are not managing the business well.
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Non-responsive content
Most internet connections are made via mobile phones. That’s why content must not only look good on desktop computers, but also on smartphones, i.e. it must be responsive.
If your content looks bad on these devices, your agency is not doing its job properly, as these are basic usability aspects. We recommend that you always check how your website looks on different platforms.
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Unreadable reports
Marketing reports are very important, because they are the documents that indicate the progress of your digital marketing actions. They must be clear and neat so that you can understand them without problems.
If you can’t understand these reports, how will you evaluate whether the services you hired are working? That’s why you should demand that they deliver reports that are easy to understand.
You can also read : How to choose the best digital marketing agency and not make a mistake!
You now know 5 mistakes your marketing agency can’t make! Did you spot any?
Digital marketing agency Chile
If you need support for your marketing, development, maintenance and/or website positioning, at Cebra we are specialists in these areas. You can contact us to make your company a reference in the digital world.