A common tactic to re-engage contacts in your database is an opt-in email campaign, also known as GDPR campaigns . Basically, it’s a way to update your contacts’ permissions, in accordance with the 2018 GDPR laws. Remember, your contacts must provide explicit content – pre-ticked boxes or default settings don’t work in this case.
This is a great way to not only
Keep up with legislative regulations, but also to find out which people on your mailing list are actually engaged. Be careful: you risk losing a segment of your audience if they choose not to opt in to your emails. But those who stick around will have actively chosen to continue receiving your content. It’s best to weed out people who aren’t interested in your business and improve your tactics for the people who are. Afraid of losing contacts? Remember that the top 10% of your customers spend 3x more than the remaining 90%, and the top 1% spend 5x more.
The key to a good GDPR campaign is the message. It needs to be very nurse database compelling, talking about the curated content and the offers users will receive if they sign up. Check out this great example from Money Super Market – you’ll find personalization, a catchy title, a short description of the opt-in campaign, and a clear CTA.
2. Manage content efficiently
Once we have HubSpot set up and linked our social media accounts, the next step is creating and scheduling posts . HubSpot helps us in the process, as it provides us with very intuitive content 2018 is the year to start developing mobile apps creation tools that allow us to design eye-catching and quality messages for our audience. From writing text to including images and links , HubSpot makes it much easier for us to create quality content.
Another notable feature of
HubSpot is post scheduling . This feature allows us to afb directory both plan and automate the distribution of content on social networks. This way, you will maintain an active presence without having to make each post at the time you want to publish it.
We also know that efficient content management requires structured planning, and this is where editorial calendars come into play . HubSpot has thought of everything, offering us integrated tools for creating and maintaining editorial calendars, which allows us to organize content in a systematic way.