A translation article by Marc Schenker that advises how to design web forms that won’t discourage your visitors.
TIP: Czech book on building responsive websites .
Although web forms are undoubtly the stars of any serious landing page, they are often taken for grant. It is they who receive all personal information from visitors, which you can then start pouring into the sales funnel. And depending on how you design these web forms, you can expect high or low conversions.
The article was translat with the kind permission of webdesignerdepot.com . The original text of the article (EN) can be found here: Designing forms that convert, 7 proven techniques .
As a rule, no visitor to any website
Wants to waste too much time filling out some web forms, so brevity is key. In practice, however, you usa phone number data will often take into account the fact that longer forms tend to get better quality contacts. Anyway, one way or another, web form design should be primarily focus on user experience.
Forms should be clearly visible
Obtrusive; easy to understand but not insulting the users’ intellect; minimalist but not boring. If you stick to these recommendations, you will see your website’s conversion rate start to increase.
If you’re not careful about what fields you put in your web forms. You can lose a lot of money, as the pretty big company Expia found out . Some time ago, this online travel Agency had a “Company” field on its web form. Where payment card information was enter, right below the “Name” field. Althoug each traffic source has its own the form field “Company” was not mandatory at all (and was not even mark), it still confus many potential clients of Expia so much that they wrote in this field the name of the bank that issu their payment card. As a result, they continu in the same vein and wrote their bank’s address in the “Address” field, even though they were expect to write their own address there. The process of processing the payment cz lists card then, understandably, end unsuccessfully, because the enter address did not agree with the address of the cardholder.