Paradoxically, you should look back to the past for the future success of your business. Follow the long-term development not only of your business, but of the entire industry. However, broader insights and comprehensive market data are not commonly available. With a few exceptions – and we’re bringing you one of them right now.
Coffee and marketing full of numbers
Shoptet CMO Ivo Mrena arrived at the March Cafe and Marketing to give us a broader perspective of the e-commerce sphere. Given that Shoptet is the largest supplier of e-shop solutions on the domestic market, Ivo had enough hard data and statistics (not only) for medium and small companies. Let’s look at some of them now.
Your sales may be down, but you’re still doing well
With the natural development of the market, covid shook it hard. With brick-and-mortar stores closed and other restrictions, online sales have skyrocketed for two years, and some probably hoped that growth would last. That people get used to ordering only on the Internet. The switzerland whatsapp number data truth is that in 2020, even the staunchest naysayers learned to shop online, but the return to brick-and-mortar stores has taken place in a big way, and many e-shoppers are now surprised by the drop in sales .
Shoptet is not surprised because it is natural. On the overview of the turnover of the entire Czech e-commerce, i.e. not only the shops running on the Shoptet platform, it can be seen that the total turnover has been decreasing for the last two years, but compared to the pre-covid year 2019, it is still an increase . And that is just the natural development, covid not covid. Without covid, the 2023 number probably wouldn’t be much different, but there would be linear growth between 2019 and 2023 without these extreme swings.
We are not the e-shopping powerhouse we think we are
Although the Czech Republic is unique in terms improve your social presence of the number of online stores per capita, in terms of users shopping online, it was ranked 10th among other European countries in 2022 .
Country
Internet users shopping online
Great Britain
95%
Netherlands
92%
Norway
92%
Denmark
90%
Switzerland
90%
Ireland
89%
Sweden
88%
Iceland
87%
Slovakia
85%
Czechia
84%
In our marketing bubble, we think everyone powder data buys online, but the data shows otherwise. Czech and Slovak e-commerce is at a great level, but we still have room to develop .
Are you not growing? Maybe you’re in the “wrong” industry
Every industry is moving in some way and this affects the results of every single e-shop. If customers decide to buy fewer shoes, your shoe e-shop will lose sales, no matter how hard you try. That’s why it’s important to always look at the numbers of the entire market .
The problem, or perhaps an advantage, is that over the past 5 years, the share of individual categories on the Internet has not changed significantly. Electronics and home/garden have long played a leading role , here you bet more or less on the safe side.