No matter what field you are in, one thing is certain. You are not alone in the market. You certainly have competition around you, and we dare say that not one. In order to be successful, you have to make sure that the customer always recognizes you at first sight among other brands . And brand positioning will help you with exactly that.
What is brand positioning?
You might be thinking that this is just another marketing term that only big corporations work with. But in today’s article, we will show you that carving out an qatar whatsapp number data imaginary space on the market that is yours alone makes sense even for medium-sized and smaller businesses. Anyone who is serious about their business should focus on brand positioning .
Brand positioning can be translated as brand positioning. It determines where you stand among other brands in the minds of customers on the market and puts you in context. Positioning takes place with the help of brand codes – associations that a person has with your brand. It includes everything that makes up the brand, as it is perceived not only by your customers, but also by business partners or employees. Learn more about what makes a brand and where it’s built .
In the flood of brands today, it is often difficult to find something that makes you stand out. Therefore, positioning does not only consist in exceptionality, but make sure your contact also in how it is communicated and creatively processed. The frequency of the message also plays a role, when it is not enough to say something just once, but you need to repeat yourself and be consistent.
An example can be vodka Amundsen and powder data , when both brands present themselves as Nordic. By doing so, they communicate that they are more premium, because that is how Scandinavian brands are generally perceived.
Amundsen vodka is produced by
The Czech company Božkov, while Finlandia comes from Finland. Amundsen is thus offered in the Czech Republic as a cheaper alternative to its competitor. And it can be seen that the uniqueness of the brand is not always necessary. It also depends on the market context your brand is in.