The goal of every entrepreneur should be the development of his business. But what if it hits the limits of the domestic market or faces too strong competition? Then expansion abroad may be the next logical step. That’s where other customers are waiting, worth fighting for. But how to choose the ideal country for foreign expansion, what to look out for and what are the requirements for a technical solution?
How to choose a country for foreign e-shop expansion?
The expansion of the e-shop beyond the borders of your home country can make sense in cases where you feel that you have already exhausted the potential of the singapore whatsapp number data domestic market and are looking for a new outlet. However, choosing a destination country should not be impulsive. The idea of expanding your e-shop to a country you simply love is tempting, but it doesn’t always pay off. You must always decide on expansion based on a quality analysis of the local market .
Start by assessing the demand for your product or service in potential markets. The Google Trends tool can give you some indication. In it, you can easily find out what the search trends are for various keywords in individual countries.
It can be seen from the images that while in Germany the interest in these products has been stable in the last 5 years according to searches, in Romania it is they work and when to use growing. There may therefore be potential hidden here.
Furthermore, it is necessary to focus on existing competition and the state of the market. There are several (mostly paid) databases on the Internet that can powder data provide you with this insight. Such a service is, for example, the website ecommercedb.com . However, if you do not have enough experience with similar analyzes and at the same time embark on them yourself, you always run the risk of overlooking important facts or details.
See a comparison of searches for the brand “Karcher” in Germany and Romania.
It is therefore worth considering working with a specialized expansion agency that will provide you with a professional analysis, in which, in addition to hard data, they will also put their know-how. In the same way, the expansion agency can help you identify differences in the legal environment, cultural customs and language barriers.