A/B testing consists of creating two or more versions of our landing page. To do this, we can choose variations in the module. Design, form, CTA, add a case study to one and not to the other, etc. This will give us the advantage of testing what our audience likes best and fine-tuning the conversion strategy in the B2B sector. In fact, A/B testing is one of the most popular methods for conversion optimization and is us by 56% of marketing experts . Don’t hesitate to be part of that percentage!
Don’t forget the thank you page
It’s important to have a thank you page to let the user know that you are grateful and that the process has been complet successfully.
Also, remember that a thank you message is not the same as a thank you page; if you choose the first option, you will be missing out on the opportunity for the user to continue browsing physician database your website. When you create a thank you page. You can include elements that are typical of a landing page and thus offer more content. An example could be downloading a guide. Rirecting them to your blog, explaining what the next steps of the process will be, etc.
10. Make a Follow – Up
It is always advisable to carry out remarketing or email nurturing to guide landing contacts through the sales funnel. 65% of marketing experts do not nurturing their leads and it is a very common mistake to think why it matters & 4 tips to increase it that once the user has left their data in the form, the job is done. You must follow up on your leads and email nurturing or remarketing is ideal for this. This way you can offer them other types of content or offers and you will be able to re-engage users and spe up the sales cycle.
Your B2B landing pages are part of an intertwin Inbound Marketing strategy that will allow you to use different content. Strategies to grow your business. With this B2B-orient knowlge. You will see your number of conversions and leads grow. But remember that you should always continue testing and optimizing. At mbudo we are available to help you.
With just a few clicks
They can select the desir products, customize the necessary afb directory information, and quickly send invoices and quotes through secure payment links. This functionality simplifies the sales process, streamlines transactions, and gives your customers a more efficient and personaliz shopping experience.