Community hashtags : you can use them to promote your brand. Avoid using typical hashtags like #picofthay or #lifestyle, since they are widely us throughout the world and your content will be buri due to the number of posts publish with them every day. However, if you use hashtags with less competition, but with a good sense of community, you will get your brand to start appearing in the app’s search engines, and new users will find you. To do this, you must take into account the sector hashtags in which you would like to appear and include them in several posts.
Brand hashtags
These are the ones that really help you build a community. In fact, according to Sproutsocial, 70% of hashtags are brand content . This allows you to generate valuable content to build customer loyalty when launching a specific campaign.
At mbudo, we always use the hashtags #mbudo_you and #mbudoblog to build loyalty among our audience, so that people get to know us and connect with us.
Another key when creating a community is not to be afraid to interact with other brands, users and your followers , as this will help you improve your brand presence and image. If you only dicate yourself to mint database publishing posts, you will be missing out on the “social” part of social networks, so you should spend time responding to comments, asking for their opinion on certain topics, creating surveys… in short, interacting with your audience.
In addition
it is important that you respond to them within a period of no more than 48 hours , as this will convey confidence and a consolidat brand image.
But you should not only engage in conversations with your followers, you should also monitor everything that is said about your company, in order to listen to it and be able to intervene in the holiday email marketing mistakes to avoid conversations. To do this, we recommend the following tools:
HubSpot : allows you to publish and schule posts for all your social networks, and you can also monitor and analyze all your results.
Hootsuite : with its keyword search you can monitor all the terms you want
Commun.it: you can monitor websites and keywords
Twazzaup : free keyword and hashtag monitoring
2. Constancy
It is necessary to publish consistently (but meaningfully) in afb directory order to improve engagement. The ideal number of posts depending on the social network is the following, however, you should study your audience and see what works best.