Whether you love or hate HTML emails, there’s no denying that they’re pretty popular. And just like websites before, today the inbox has officially gone mobile— because currently more than half of all emails are open from mobile devices.
Nevertheless, email design is still a shockingly outdat technique. Do you remember how coding was done before web standards became … standard? Well, enter the burning hell of email design.
However, coding an email does not necessarily
Have to cause a feeling of futility. While designers still have to build layouts using tables and style them with HTML attributes and—oh yeah!—inline styles, plenty of intrepid designers are already taking modern techniques first establish on the web and applying them to archaic email design practices.
Building on the principles of responsive web design first codifi by Ethan Marcotte will revolutionize email design. It will lead to the creation of experiences almost comparable to those offer to the user by a modern website. Email recipients will no longer be subject to terrible reading experiences and frustrations due to tiny text and not being able to hit the mark on a touch device.
Advantages of HTML email
Whether you like HTML email or not, it’s a vital tool for almost any business. When it comes to marketing, email consistently outperforms other channels like Facebook and Twitter. More importantly, email makes it possible to interact with a potentially large audience in an increasingly personal and engag way.
You may not be actively involv in email marketing, it is more likely that as a web designer or developer you regularly communicate with users via email. Maybe you’re sending them some receipts, regularly informing users about a new product feature, or letting them know you have a new post on your blog. For any event of this nature, email is an important but often underestimat mium.
Many developers send emails to customers as plain text. Although many things speak in favor of plain text (it is easy to create, it is implement everywhere without problems, it is download quickly, etc.), HTML email brings a number of advantages:
Hypertext links . In the HTML email, you can include links to landing pages and build better traffic and interest here.
Design . Well-design HTML strengthens your brand, right in your inbox.
Hierarchy . Within HTML emails, you can build a hierarchy and more easily draw attention to important e-newsletter numbers or important links.
Tracking . HTML email allows you to continuously monitor email marketing metrics, such as open-rate or engagement-rate — valuable data with which you can optimize your marketing activities.
When you don’t pay as much attention to your email as you do to your app, which is tweak to the last pixel, you actually lose firstly the opportunity to strengthen and promote your brand, secondly, the ability to monitor interactions and opening rates in your emails, and finally, thirdly, the opportunity turkey phone number data to provide amazing user experiences even outside of your application.
HTML email without standards and JavaScript
Designing and developing an HTML email is traditionally rank by all web designers as one of their worst experiences. It’s like stepping into a time machine and stepping out into a hideous 1990s world of table-bas layouts, inline styles, non-semantic markup, and client-specific workarounds or “hacks.”
Here’s a small sample of why HTML strategic use of social meia email can give you a headache:
No standards . Sure, we use HTML and CSS. But not like on the web. There are no real standards among email clients, which leads to some pretty crazy code.
Email clients . Email clients like Outlook and Gmail all implement HTML and CSS differently, often hideously. Which leads to…
Lots of hacks . Even a well-design email cz lists campaign, if it is to work well, must rely on various client-specific workarounds.