Translat article by Caleb Mellas, who considers why it is important for marketers to master e-commerce on mobile devices.
Since 2011, many designers have been offering responsive design to their clients as a nice-to-have feature. In 2014, the reality is completely different: responsive websites have become an indispensable part of corporate online presentations.
One area of the web that is lagging behind a lot when it comes to modern, easy-to-use customer interfaces is online retail. Many retailers, even some large ones, have not invest the resources to build a responsive e-store that will work well across devices of all imaginable sizes and shapes.
The article was translat with the kind permission of webdesignerdepot.com . The original text of the article (EN) can be found here: Why you must master mobile ecommerce .
But is it really absolutely necessary to have a fully develop responsive e-shop? Or I want to ask, who actually buys something directly from their phone these days? We all know people who mainly use their phones to listen to music, or take pictures and view their pictures, or communicate on social networks – isn’t that right?
Well, read on to find out what the Amazon
Mobile phone sales are growing steeply
We all know that cell phone sales are skyrocketing, but it doesn’t hurt to remember how huge a segment of the market cell phones actually are.
Purchases of goods from mobile devices amount to over a billion dollars on Amazon in 2009. By 2012, annual sales from mobile devices had gradually increas from three to five billion dollars. Yes, that’s right, a five-fold increase to five billion dollars in just three years!
On the Friday after Thanksgiving (which is always uae phone number data the fourth Thursday in November) in 2013, mobile sales account for 21.8% of all online sales. That’s up nearly 43% from 2012, according to IBM’s Digital Analytics Benchmark report.
Think about it for a second…you could be missing out on a lot of potential sales if your website isn’t optimiz to work well on smaller screen sizes.
Interestingly, on this “Black Friday,”
As the Friday after Thanksgiving is call, mobile traffic account for 37% of total online traffic, but only 21.8% of online sales. So apparently some customers are just they work and when to use browsing the items they’re interest in and tracking their prices on their smaller devices. But when they later want to actually purchase the select items, they do so from their tablet or desktop computer.
This 15% difference between traffic and sales probably means that we designers and marketers still have a long way to go before cz lists we have mobile-optimiz shopping experiences on our websites.