Everything is changing. How we live, how we work, and how we play. But to understand the future, you need to focus on anthropology, not technology. After all, as interesting as the world becomes when things change, the real magic happens when people do.»
In line with what Mike Walsh said in his book Futuretainment , you can be the protagonist of disruptive innovation. In the business structures of the 21st century, advertising is no longer the exclusive generator of content advertising database but rather the opinions and experiences of the same subjects translated into the value of the brand .
It is no longer a model of one sender to many
A receivers in which only the repetition of the message is valid, but fluid two-way contacts in which the first trigger can be generated by the user themselves.
For example, if your goal is to achieve success with an Email Marketing Campaign , you only need to focus your communication strategy on generating belonging, and you will achieve this by knowing your audience. Giving value to your users and subscribers will make the business not only possible . A but the value of your brand will be known, . A shared , and achieve something as simple as it is powerfu . A l: recommendation .
5) Focus on the reputation economy
Every time you take a digital action, you place an object on a social platform that you can leverage to boost your reputation . If you start on a new social network, your online reputation and esteem will go through five stages: Newbie . A Observer, Curator, Trendsetter and finally you will become a Celebrator.
At each step, your audience will
A grow and your mission will be to win over the opinion leaders wh o ws data frequent the world of Social Media so that they become Ambassadors of your brand and assist you with their recommendations . Jonathan announced the BrandMe initiative, which as a crowdmarketing model , will give you the opportunity to receive financial compensation based on what is said ab he or she must create correct out your brand on social networks .