Are you a regular reader or just a casual passerby? In any case, we have prepared for you the next in a series of articles related to personas in online marketing . According to the reactions, you are interested in this topic, and our interest is therefore not to let up in regular information. The first published article about personas on the Včeliště blog was a piece from the content marketing series. In it, we wrote how you can appropriately create your own persona. I don’t know if you have already put it into practice or not, but if not (and you still don’t have personas), it’s high time to prepare them. Trust us – they’ll come in handy, as we’ll be covering them again today.
Personas are a useful tool not only in content marketing . You can also use them in other forms of both online and offline promotion. We have already summarized here where they can come in handy . Briefly, it can be, for example, the following areas:
SEO
E-mail marketing
Content marketing
Social networks
If you haven’t created any personas yet, be careful. Because we ourselves know that their creation is not an easy activity, we have written down the most common problems related to their creation. The result is a list of six mistakes you should definitely avoid. So if you already have personas perfectly prepared, let’s show you how to use them in the field of SEO.
One of the most important areas of search engine optimization is undoubtedly keyword analysis . We covered the theory related to keyword analysis and personas in some detail in this article . You convinced us that you are really interested in this topic, so we decided to publish an extension of the mentioned article with a practical example .
We will use the persona Markéta Malo from the article ” sweden whatsapp number data How to create a persona for content marketing “. Markéta is the ideal person for a website about healthy nutrition that has a content section. For example, a biofarm page. Let’s look at her profile and try to find out the topics she might be interested in:
Looks good for her age – maintains herself – skin products, creams, exercise, yoga, pilates, aerobics.
Sports with the family – they ride bikes, go on trips, go out into nature with their children, visit castles and chateaux together.
She likes to cook – healthy recipes, evaluation of quality resta strategic use of social meia urants and quality suppliers of ingredients.
She is a teacher herself – she sometimes looks for preparation of materials for classes on the Internet.
He lives not far from Prague and follows news and cultural saudi data events from the Prague and Central Bohemian region.
Children look for rings on the Internet.
He is looking for good and healthy restaurants , where he sometimes goes after work with the whole family.
She is not sure about the origin of the food – especially with meat and milk she has a problem, so this information would be greatly appreciated.
Then, from the given topics, you create key phrases that she could search for. Try to empathize with Markéta and look for key connections accordingly. Follow the same process as you brainstormed in the initial stages of keyword analysis.