If you follow Včeliště regularly, you have probably already registered that we are starting another series of articles starting in the new year, this time focused on the tone of communication and personas in online marketing . We think that these two techniques are very important, but still little used in the Czech Republic.
This article will show you what tone of communication looks like in practice. It should inspire you to think about your own tone of communication and perhaps adjust it to better suit your target group.
On Včelište, you can find two articles that discuss the tone of communication. We first wrote about it in our content marketing series last spring. This article was more of a practical nature and its aim was to teach you how to choose an appropriate tone of communication . In addition, it contains a brief explanation of what the tone of communication actually is and three short, exemplary examples from practice. At the end of the article, we explained to you whether the tone of communication can vary in different situations. If you’ve never heard of communication tone, this article should introduce you to it.
Examples of the tone of communication in practice
The second article published by us was a post about the emotions that a correctly chosen tone of communication should evoke. The more positive the emotional connection the tone of communication leaves in you, the better it was chosen by the author of the text, copywriter or con taiwan whatsapp number data tent strategist. The main idea of our second article was that we often make purchasing decisions not rationally , but based on emotions. And that’s why the right tone of communication is so important.
So that you can better imagine the differences in the tone of from links on other websites communication, we have selected two practical examples for you. Both will relate to one of our “practice” projects, which is suitable for these purposes. Let’s briefly introduce the site.
The website ostrovychorvatska.cz aims to familiarize ordina saudi data ry tourists who are heading to Croatia with all its islands. The tone of communication should therefore be chosen according to the following criteria :
Friendship . You don’t have to worry about us hiding anything from you.
Support . We will be happy to help and advise you before your trip to Croatia.
Knowledge . We know what we are talking about. We are experts in Croatia.
These are the general criteria that should be felt from our website about Croatia, if it mediates tours and other travel services. Did we succeed?
Judge for yourself from this text that could be found on the ” About Us ” page:
“Hello, travelers. Summer is approaching again and you’re probably thinking about where to go on your summer vacation this year. Try to forget for a moment about dozens of pages about Croatia that you have already found (they will not escape you) and stay with us.