In the last article about personas in online marketing , we mentioned that it is (among other things) possible to use them for keyword analysis . Slowly but surely, the time is coming when we need to find out as much suitable data as possible in order to succeed in internet marketing . Old procedures are often no longer sufficient or have long since been exhausted.
Without an extensive classical keyword analysis , it seems that there is no point in starting most internet projects. Traffic from search engines is highly relevant and high-quality, which is why everyone literally “fights” for it. Today’s article will mainly be used by those of you who are already familiar with keyword analysis. If you haven’t read our article from last year, we encourage you to do so now.
First, you need to create appropriate personas
The first step to success is creating suitable personas . We wrote about them last year. Have you read our article in the content marketing series? If not, and you don’t feel lik thailand whatsapp number data e it at the moment, I’d like to write you at least a brief introduction here. An article from Moz.com on this topic served as a source of inspiration .
How to smartly create personas in a few points
First, you need to research the topic for which you will create personas.
If you have already created personas for the project before, use them.
Then, according to the topic, determine the number of persons you will describe. From our experience, it is good to come up with at least three personas, but their number should be between 2 and 4.
Before you start creating personas, you need to know something about them. It is ideal to have an evaluated user questionnaire at hand before starting creation .
After that, you can continue with the creation of personas according to this guide .
What main indicators to focus on for personas
What is her main activity that is related to the topic. It can be, for example: baking a cake, buying a ready-made cake online, buying ingredients for baking a cake , etc. Each of your personas should have a different activity.
What are the main desires of your personas? In relation to the topic of cakes, it can be, for example: finding the best detailed recipe (personally tested), finding a quality a strengthen your brand e-shop in which I can choose a cake that is guaranteed to taste good to me and have additional benefits for the user, finding an e-shop with suitable discounts and good raw materials.
What will their general keyword groups be ? The first person saudi data will definitely search for recipes for cakes, baking ingredients, the second person will definitely search for example “sale + cakes” or “cheap cakes sale” etc.
We are starting to create a keyword analysis
The personas are ready, the tedious work of keyword analysis begins. We covered it in more detail in the previous article. What should you definitely focus on in this section?