Being open is an important strategy in online activities on the Internet these days. In the context of content marketing, this means sharing valuable information that will help others be better in their own lives. For some, this strategy may mean sharing secret recipes for success. But if you take a closer look at the essence of success in other companies, you will find that it is high time to tune in to this “note”.
In today’s case study, we will once again focus on success in content marketing. Together, we will look at a company that started with content marketing in early 2013 and the results of its strategy, which were seen after about six months of the event. After six months of content activities, new content generated a 20% higher CTR in e-mails sent out and 83% of inquiries flowed from e-mail marketing .
Introducing InsideOut
InsideOut is a global leader in the field of training and management for large corporations. Although the company effectively obtained quality inquiries using so-called outbound forms of marketing , it decided to try a relatively new method – so-called inbound marketing , the main engine of which is content marketing. Towards the end of 2013, the marketing team decided that they would go all out in the new form of marketing. What kind of campaign did they manage to come up with?
1. The 4 main goals of InsideOut content marketing
In order to achieve the set goals, the company had to set four main goals , which it tried to achieve. In the first phase of the preparations, InsideOut’s marketing team decided to reduce the frequency of the e-mails they sent . Instead of quantity, the new strategy was to focu south africa whatsapp number data s on the quality and value of information.
A small amount of highly valuable information
The marketing team decided to create easy-to-digest, easy-to-read and short content . The main thesis in this move was that no one has enough time during working hours to read long and detailed studies. Therefore, the valuable information was divided into the shortest possible, attra a strengthen your brand ctive units. For example, the title of one of the studies sent out was “3 Quick Steps to Quality Mentoring”.
Simplicity
They tried to be as clear as possible in their content production saudi data strategy. Complex and complicated information was not the target of the new strategy. On the contrary.
Visually interesting presentation
One of the main aspects of the new strategy was its simplicity. The information that the marketing team deemed most important was transformed into concrete and easy-to-understand case studies .
The new strategy was to create visually attractive content.