The girls open their business 3.5 years ago: in September 2021, Zhanna quit her job at the Laplandia outerwear store, where she ran the brand’s social mia pages. Rita was then a third-year university student and work in a coffee shop at the same time.
When the sisters were walking
In a historic park in the center of Yekaterinburg, Zhanna shar that she would like to sell vintage. I thought then that no one obliges us, we don’t have to become world famous. Let’s try it for fun. And so the fun last for three and a half years. Zhanna Kessel, co-founder of Twinsis – 10 thousand rubles each, but in 2021 it was enough.
The funds were enough to go to
Perm, buy goods there and even arrange a photo shoot for the catalog. The first purchase was in a huge hangar with us things, which consist of several floors. “Our friends told us about it, plus it was an adventure for us – to go to a new city, buy facebook database things and walk around cool places.
It was cheaper in Perm,” explain Zhanna and Rita
Positioning and social networks Rita believes that the uniqueness of the Twinsis brand is that it was creat by close people who value close why it is better to hire an external agency for email marketing relationships and put personal meaning into the business. None of the vintage stores they know use the sisterhood concept.
“It’s a brotherhood, a ‘sisterhood’
That’s what we’re driven by, it’s our fuel,” the entrepreneurs say about themselves. For Rita and Zhanna, family values are more important than money, so when a conflict situation occurs at work, they cannot sort it out as two partners – they have tg data to sort it out as sisters. Sometimes they may lose their temper, but the girls still feel very comfortable working together.