In the framework of Women’s Day 2023, Capterra interviewed eight successful women in the technology field in Mexico, whether the company where they work belongs to the technology industry or their position is related to technological operations. This article compiles their experiences, challenges and reflections in this field.
The profiles of the interviewees are diverse, they have studied different careers and specializations, their professional careers have also been different but they all have in common that they currently occupy a successful position in technology in Mexico.
The professionals participating in this article are:
Giovanna Abramo . co-CEO and co-founder of Plenna.
Lourdes Baeza . Marketing Director for Logitech Mexico.
Cristina Cacho . Regional Director of Clara Mexico.
Cristina Carbajal . General Manager of Kingston Mexico.
Myriam Cosío . Chief External Affairs Officer of Clip.
Lorena Ostos . co-CEO and co-founder of Plenna.
Emily Shouppe. Director of Engineering at Stori.
Anna Karen Valdez . IT Lead Mexico and Latin America from The Hershey Company.
The challenges presented by the world of technology and business
Starting a career in any sector is not easy, and in the world of technology it can be even more difficult. We asked the interviewees what challenges they have faced in this field and whether having knowledge of technology and software has been key to their professional development.
The challenge of working with IT teams
Technology or IT (Information Technology) teams often work with project management methods that are different from those used in other industries, and although th singapore whatsapp number data ese methods are becoming more widely known, it is likely that someone without a technical background will have to learn how to work with them.
This is the case of Lorena Ostos and Giovanna strategic use of social meia Abramo , founders of Plenna . “We have had to familiarize ourselves with how the tech world works , learn to work in a certain way, and with tech teams ,” explains Lorena, who adds that having knowledge of technology is useful for communicating with IT teams: “It also helps me to know about technology to understand the implications of the shopping data changes that other areas suddenly request and to try to align expectations and times with them.”
You can read more about each one’s profile at the end of the article.
A similar situation is described by Myriam Cosío , Chief External Affairs Officer at Clip , who recalls that one challenge was adapting to the Agile development culture , a project management method widely used in the IT world, which she was not used to: “I confess that adapting to this new way of doing things was very difficult for me.” She also points out that her technical knowledge, thanks to her engineering studies, and her experience as a new product manager in previous positions: “…helped a lot to understand the relevant concepts of the technology applied at Clip.”