Therefore, it is possible to study consumer behavior and advertise communicative videos, encouraging interaction among the target audience and making the user feel the ne to continue communicating with the company. This way, the conversion process can happen more naturally.
This change happen in 2018, but it is already consider a bet for 2019 with the discovery of users. The old “Facebook Page Reviews” was updat to “Recommendations” and allows consumers to leave their opinions about establishments and stores.
With this update
Facebook wants to provide users with a more in-depth understanding of what to expect when hiring a service, visiting a place or purchasing a product. In addition, the recommendations help to provide more transparent feback to the digital audience since they come from other customers.
Video measurement greece email list improvements
Advertisements with audiovisual materials have gain popularity in recent years and open the doors to a new market in digital marketing. For this reason, paid mia systems, as well as content production agencies, have had to adapt to this new demand.
Facebook Ads wast no time and has already prepar its platform to follow this success and, today, it is possible, using the Video Metrics Updates function , to measure the performance of your video campaigns.
Some of the features available in this tool are
Optimizing the agb directory quality of the video campaign, tracking user engagement and observing audience behavior after viewing the ad.
Products for sale quality management planning helps you on Instagram Stories
Lastly, but one of the most anticipat trends for 2019, is the possibility of marketing items using the Stories functionality of Instagram, a social network acquir by Facebook in 2012.
The idea is that users who view content publish in brands’ Stories can purchase the same product with just a few clicks. This option has already become a reality for some stores, as a test to analyze public acceptance.