TikTok is breaking popularity records, but still few companies use the platform as an employer branding tool. It is worth changing this, especially if you want to reach younger candidates. TikTok in employer branding – find out what telegram blast opportunities this platform offers employers.
Gen Z loves TikTok
TikTok’s popularity exploded during the pandemic. In 2021, the platform had over 656 million users, and now has over a billion people. In Poland, TikTok is also among the most popular social media apps, with over 13 million monthly active users. This means that more people use only Facebook and Instagram.
And who uses TikTok the most? It’s undoubtedly the representatives of Gen Z.
In the United States, over 80% of young people use this platform. In addition, the amount of time that people aged 16-25 spend watching videos on TikTok per week is more than three times greater than in the case of Instagram or Snapchat. As you some of the metrics available can see, Tiktok is the perfect employer branding tool if you want to reach potential candidates from Generation Z.
TikTok in employer branding – how to start?
Using TikTok in employer branding is a great way to attract the attention of potential candidates and show what makes your company stand out in the job market. One of the best options is to create short, accessible, and creative videos that present the organizational culture of the company. Well-designed vertical video marketing activities will bring tangible benefits to your company! Below are some specific examples of content that is worth posting on TikTok.
Show everyday life in the company
Create a video series that shows what a typical day at your company looks like. Show what the office looks like, how employees taiwan data work, what they eat for lunch, what tools and technology they use every day. This way, potential candidates will have an insight into what it’s like to work at your company on a daily basis.