If you have been doing SEO for a long time, you have probably read internal links a lot about the importance of links for rankings in your career. However, I am also sure that you have read a lot about how vital external links are for rankings.
Yes, there is a lot of talk, even too much, about
Link Building when we think about the concept of “link”. Much less, however, about internal links.
Who said that you can’t talk about Link Building thinking about internal links?
In all respects, even the term “Link Building”, that is, building links, tailored to your own web project, on your internal links, is completely legitimate and there is no guideline that prohibits us from building links on our site.
Internal Links: What Does Google Tell Us About Them?
Unlike external links, with internal links you can link however you want!
We know very well that backlinks are still the most important ranking factor in absolute terms (actually I’m not so sure they are still in first place, but they are certainly still very important) and we know how over the years they have been abused to the point that Google dedicated an anti-spam algorithm to them, Penguin which later became everflux and was integrated into the Core Algorithm.
After Penguin, the link building strategy has changed a bit: for some, it has changed radically.
From always linking with “money anchor text” (for example “Nike Air Max men’s shoes”) or with text corresponding to the keyword with which you wanted chinese canada to rank, we moved on to a more natural linking, which included generic text (e.g. “clicking here”), naked URL (e.g. www.mywebsite.it) or partial match anchor text (e.g. Nike Air Max shoes on Zalando”).
However, the situation changes when it comes to Internal Linking . Until proven otherwise, you can do whatever you want as long as you do it on your site. The important thing is to always keep in mind the satisfaction of the user’s search intent and internal links serve to guide the user towards exploring other pages on your site.
For the bot, they also have a secondary purpose: to discover all the pages of your site and understand which are the most important pages of your site.
Google discovers new pages internal links through internal links
How Googlebot Discovers New Pages
Over the years, John Mueller, Google’s Search Quality Analyst has clarified what the purpose of internal links on Google is and, above all, the anchor texts used:
What John Mueller Says About Anchor Text
The Value of Anchor Text in Internal Links for Google
While with external links, after the release of the Penguin Update, the position of the link within the page has changed, giving value roughly to the links present in the body of the text and removing it from those positioned in non-editorial sections (header, footer, sidebar, etc.), with internal links the matter seems to be different; substantially it assumes the same value in whatever section of the page it is inserted.
Here’s John Mueller’s tweet on the matter:
John Mueller on the Position of
John Mueller on the placement of in the body of the page
So, it’s fine to put them wherever you want because tiktok in employer branding for beginners internal links are important. But why is there so little talk about them? Why is there so little diffusion on internal Link Building? I think it’s due to the fact that few people, including SEOs, are aware of the real value of internal links, if structured properly.
Let’s see how we can use them to increase organic traffic to our sites.
Link Building to position our “business” pages (yes, link building and in a legal way).
Revitalize our pages that no longer generate traffic.
Let’s look at these two strategies in detail.
Link Building To The Most Important Pages
Open Google Search Console, click on “Links” in the left menu and then in the table .
You can view internal links with multiple links on Google Search Console
Do you see the most important pages of your site singapore data listed in the top ten, say right after the homepage?
No? Then there is a problem of undervalued Internal Link Building.
Now run a crawl with Semrush internal links or your favorite crawle
If you used Semrush, after the scan is complete, go to the “Internal Links” section. Here you will find the “Internal Link Distribution ” graph where, essentially, you will be able to know which pages of your site are currently receiving the highest “Internal Link Rank”.
Internal Link Distribution of a Site in Semrush Site Audit
If you have confirmation that among the pages identified by Semrush as “strong” there are not those that are most important for you (and your business), then you can work to change the state of things.