A social media campaign is a marketing approach that brands days this cookie is use to promote their products and services on social media platforms.
Successful social media campaigns increase brand awareness, express your company’s personality, and encourage loyalty.
They can be one-time or days this cookie is long-term marketing initiatives
In this article, we’ll look at eight of the best social media campaigns cookie of the past few years. Including tips for small businesses that don’t have huge budgets and endless resources.
1. Warner Bros. Barbie
Variety reported that Warner Bros. spent $150 million on marketing for the 2023 Barbie movie. While that figure is staggering (and more than the $145 million budget advertising database used to produce the film itself), any brand can use the studio’s “breadcrumb strategy” to spark conversation on social media.
Simply stagger your content to attract people over a longer period of time.
The first teaser trailer for the Barbie movie was released more than a year early and has generated nearly four million views on social media.
The first teaser trailer for the
Barbie movie generated approximately 4 million views, while the second teaser generated approximately 18 million views.
Image source: Comscore
But the second trailer reached number 28 on YouTube’s trending videos in less than 24 hours and generated 18 million social media hits.
Barbie Teaser Trailer 2 YouTube Preview
As the second trailer continued to rack up views, Barbie’s marketing team created a free AI-powered selfie generator . Users could create customized versions of the movie posters. They could then share them on social media for additional free word of mouth.
Celebrities like Zooey Deschanel have also gotten involved
Zooey Deschanel’s Barbie image
This image generator allowed the studio to get the same benefits of influencer marketing without any additional effort. People saw big names effectively promoting the film.
Memes, photos from the film, and user-generated content (UGC ) from the audience who watched the crew filming the scenes created an echo on social channels. Each piece of content became a “breadcrumb”.
For example, Margot Robbie and Ryan Gosling were spotted filming in Los Angeles and social media users were quick to share the gossip. This influx of behind-the-scenes content only added to the intrigue of the story.
Twitter user Hugh posted days this cookie is a photo of Ryan
Gosling and Margot Robbie filming Barbie on Venice Beach
Warner Bros. global marketing president Josh Goldstine joked, “Someone took a picture of a pink sunset and thanked the Warner Bros. marketing department for their hard work.”
Using the breadcrumb strategy, the Barbie team you are now arme with an arsenal created a long-lasting and high-impact social media campaign.
What you can do: Stimulate curiosity and conversation by dropping content nuggets before your next social media campaign. Use Semrush’s Social Poster tool to draft, schedule, and publish content across multiple social media platforms. You can schedule content weeks in advance with the easy-to-use calendar interface.
In 2004, Dove launched the Dove Campaign for
Real Beauty, a campaign that for the first time used singapore data a diverse array of real women instead of models in its marketing materials. Decades later, this strategy is still valid and has helped the brand grow its social following.
The use of real bodies elicits an emotional response, supporting the message that true beauty comes from within. Dove now runs educational programs like The Self-Esteem Project through social media with the hashtag #DoveSelfEsteemProject.
The goal of this social media campaign is to help a quarter of a billion young people around the world feel more confident by 2030 (and sell more soap, of course).