Email marketing has been at the centre of marketing,growth for businesses of all types and sizes for many years.
But many have failed to implement it properly and are missing out on big opportunities. That’s typically because businesses and people don’t always follow email marketing best practices.
Read this blog before you hit the send button, so you don’t make the same mistakes again.
Send welcome emails
Though sending welcome emails is a very common practice, many businesses and creators still don’t implement it – thinking it’s unnecessary.
The fact is that a welcome email is one of the most important emails.
You’ll ever send to aruba email list 38244 contact leads your subscribers. You can use welcome emails to convey a warm welcome.
Let your subscribers know more about the newsletter and what to expect from you.
Welcome email for Marketing Examples
Welcome emails are also a great way to request your subscribers to add you to their contact list, which increases the chances of future emails getting noticed, see above example by Harry’s Marketing Examples.
Automate critical emails
It’s common for humans to forget things or miss deadlines, but this can also have a negative impact on your business. Automating important emails like product announcements, newsletters and sales emails is a good way to make sure they get delivered on time.
It’s easier to plan your email design and content ahead of time than trying to finish it at the last minute.
Emails such as abandoned cart reminder, or a re-engagement campaign for how to improve the mobile version of the site inactive subscribers also should be automated. This saves time and helps maintain consistency in your email marketing efforts.
Personalise emails if possible
Personalised emails are a great way of increasing engagement and conversion rate of any email campaign. You can start by including the name of the subscriber in the email body and subject line. But you can also do much more than that.
Example of subject line with subscriber’s name
To achieve even higher engagement rate, emails should be customised based on tg data subscriber data, purchase history or an upcoming event.