about our serviceApp Store Optimization (ASO) is a set of strategies that can help you ensure that your app has more visibility. This is advantageous because visibility is highly related to the app’s ranking in categories and searches within the store and, consequently, the better this ranking, the greater your chances of increasing downloads.
Both the App Store and Google Play are app stores. Both have certain criteria that you should follow when you want to make your app more visible.
First, understand some ways your App can be found
A user may download your app when searching for something in the category it falls into. For example, if they search for a travel app, they are much more likely to only see apps that are ranked highest in that category. If yours is following the ASO criteria, you are more likely to be among them.
Another way is when the user uses the search engine with keywords. In other words, if he wants news apps and searches for these words, your App will be better positioned if you know how to use these words in the best way. This concerns both the number of times the keyword appears in the text spaces, and the combination of these keywords with others. This strategy is closely related to SEO.
Furthermore, it is important to invest in this type of optimization, since the app market is set to grow more and more. The app industry is expected to contribute $4.8 trillion to the Gross World Product by 2023. This data comes from the State of Mobile south africa phone number data survey conducted by App Annie, a mobile market analysis company. This shows how important it is to invest in App Store Optimization.
App Store Optimization: what is it and what are its advantages?
Factors that are decisive in the ranking of your App
There are factors that determine the ranking of your app according to the Apple and Play Store algorithms. ASO optimizations focus on these factors. Learn what they are and how you can apply them to increase app downloads.
App name – Your app name has a maximum
Number of characters. You should make the most of it. This mainly means including the strongest keywords.
App description – Depending on the store, there may be more than one type of description. In general, the important thing is to make the most of the available space to explain its features clearly. Remember to use keywords. This is essential to improve the app’s ranking and ensure the best success of your App Store a strengthen your brand Optimization.
Screenshots – Again, you should take advantage of the maximum number of screenshots available. It is important that the first three screenshots include the main and most cmo email list attractive features of the application. You should remember that the images should have an attractive aesthetic. In the case of applications on the App Store, Apple’s platform, it is ideal that you provi.