To buy was However, it can be assum that women use e-mail more often. by mail, because prompt response to letters was chosen more important than pleasant communication on the phone. Diagram 5. Factors influencing women’s purchase decision Diagram 5 For men, it is most important that the website is functional and convenient (41%). When comparing the answers of men and women, women’s opinions were more scatter than men’s.
For women, the describ utility of goods has a greater influence than for men
However, men have written quite a lot about other options that are important to them. It is to buy where it is check, reliability, reputation, familiarity. Diagram 6. Factors influencing men’s purchase decision market research chinese in america CONCLUSIONS In order to purchase goods or services, users mainly search for them in the Google search engine. This shows that advertising on Google and adapting your website to Google will help you attract your potential customers.
Deciding which website to shop
On for both men and women is mostly determin by the functionality of that website. It is important for users that the website is convenient, clear material data and understandable. However, consumers also value such things as the reliability of the company, the popularity of the website, the reviews of others, the detail description of the product. Women can search for goods and services not only in the Google search system, while men only use Google’s help.
It can be assum that even when creating advertisements on Facebook
It is more optimal to choose an audience how to generate users for your application? of only women. There are still people who don’t use the internet and don’t shop there, so you still ne to use traditional mia to reach your potential customers. The study will be present in more detail during Marketing Seminars “ELEMENTS OF MARKETING MANAGEMENT ABC” in Klaipėda, Vilnius, Šiauliai. You can familiarize yourself with the content and value of the seminar and register HERE.