In fact, according to a study by bigcommerce in which. More than 1,000 online stores were surveyed, almost 57% of e-commerce. Sites experienced an increase in their sales in. The fourth quarter of the year (from october to december), coinciding with. The period before the christmas holidays.
In addition, this year 40% expect to see. An increase of more than 25% in sales during these dates.
The second quarter (april to june) is the second period in which. The most sales were reported, counting mother’s day and summer preparations.
Sem strategies in e-commerce – search graph by season
Then we find days during the rest of the year france phone number list that may be more or less strategically interesting to us, depending on our target audience and the products we sell, such as valentine’s day, st. Patrick’s day, april fool’s day, easter and so on.
This makes sem and display
the star channels for implementing these initiatives.
This does not prevent, however, the creation of vietnam data quality organic content that can be recycled year after year, known as evergreen content.
this strategy channeled through paid channels is optimize your timing justified not only by supply but also by demand, since consumers are looking for more at the same time as being more receptive to the message because they are already expecting it.
we must bear in mind
these dates, so it will be necessary to choose keywords wisely – we will tell you how later.
We started to design sem strategies in e-commerces.
Now that we are convinced that not all days are the same and that not all channels. Are the same either, let’s move on to adding seasonal initiatives to our sem marketing strategy.