The next big shopping season brazil whatsapp number data
is always just around the corner. For merchants and businesses of all kinds, seasonal sales peaks around holidays and Mega Sales Days like Black Friday can be a crucial time for generating revenue. But the real opportunity is even bigger than that.
Seasonal peaks, especially during the holidays, are a time when shoppers are open to discovering new brands, new products, and new relationships with businesses online. Business messaging on WhatsApp is a proven and powerful way to shape and elevate those experiences, with strategies you can implement throughout the customer lifecycle.
Why is business messaging so effective during seasonal shopping peaks?
Business messaging remind about abandoned carts
frequently outperforms other channels during holiday periods, in part because more consumers are online. In December 2023, 61% of holiday shoppers surveyed reported that they increase their online time during the holidays, and 85% said they’re also more likely to make spontaneous shopping discoveries.1
Consumers find messaging to be a convenient way to communicate with businesses, and 39% of holiday shoppers say it makes them feel more personally connected with brands.1 That makes sense, because messaging is how many consumers stay connected with friends and family every day.
Most important, businesses report big benefits from messaging. More than 90% say Meta business messaging solutions in particular outperform legacy channels for customer acquisition and retention, topline revenue, customer experience, and more.2
How they did it: Tata CLiQ’s holiday marketing success story
Tata CLiQ, the flagship egypt data
digital commerce initiative for Tata Group, offers luxury products ranging from electronics and home furnishings to fashion and beauty.
Their goal was to reach every customer who opted in on their website to receive follow-up communications and offers and move them toward conversion.
So, working with Gupshup, a Meta Business Messaging Partner, they developed a strategy to deliver personalized promotions for opted-in customers using the WhatsApp Business Platform. That turned out to be a smart move.
Customers who visited the Tata CLiQ website from a WhatsApp promotional message were 1.7 times more likely to make a purchase. WhatsApp delivered 10X the ROI of email or SMS and was a significant contributor to the brand’s Diwali and Black Friday campaign revenue.