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of the year and your sales and service teams are overloaded. But customers still expect personal attention and to have all their questions answered, especially for high-consideration products and services.
How do you make sure they get the top-notch customer experience they expect?
For businesses that benefit from a consultative approach to selling, seasonal sales around holidays and Mega Sales Days like Black Friday or 11.11 can be both an opportunity and a challenge. They create an opportunity for a big boost in customer acquisition and revenue, but handling a high volume of 1:1 customer interactions can be challenging for sales and customer service teams. Consultative selling requires building trust, understanding customer needs, and providing recommendations and guidance before sealing the deal with a sale. And that’s not always easy during peak shopping times.
Delivering a consultative shopping experience with WhatsApp for Business
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on WhatsApp is a powerful way to shape and elevate the consultative selling experience during holiday and Mega Sales Day peaks, when efficiency at scale is essential.
For example, merchants can use ads that click to WhatsApp to create awareness of seasonal promotions and generate leads. Once the customer clicks on an ad to initiate a WhatsApp conversation with the business, the merchant can provide recommendations, answer customer questions, and facilitate checkout and fulfillment all within a single messaging thread, leveraging automation as needed. And if customers opt-in, merchants can build on that relationship and trust with future marketing messages to cross-sell and upsell products, or to deliver personalized offers.
Messaging can be a highly convenient channel for customers, who can get all the information they need to make a decision and purchase, without ever leaving WhatsApp.
Boost sales during peak seasons with WhatsApp for Business
WhatsApp for Business can egypt data
help you achieve your goals across many strategic use cases—not just driving growth for high-consideration products and services that call for a consultative shopping experience. For holidays and Mega Sales Days, Business Messaging can help with goals from scaling more personalized promotions to optimizing abandoned shopping cart recovery.
To learn more, explore a wide range of WhatsApp for Business holiday and Mega Sales Day resources here.
Not yet taking advantage of WhatsApp for Business? Take the first step, and be on your way to stronger results and customer relationships during peak periods and every day of the year.