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How to Drive Growth with Business Messaging, According to Holiday Shoppers

For holiday shoppers canada whatsapp number data
and merchants alike, business messaging is the gift that keeps on giving.

But what makes messaging between businesses and their customers such a popular and valuable experience, especially around holidays, Mega Sales Days, and other seasonal shopping moments? Let’s take a look at the data.

74% of online adults say they want to be able to communicate with businesses in the same way they communicate with friends and family1, and 42% of holiday shoppers have used messaging to connect with a business during holidays2. Holidays and Mega Sales Days are times when shoppers are actively online and open to new discoveries, and many like the convenience and personal connection they feel when they communicate with businesses using messaging.

Why do shoppers like business messaging during seasonal sales?

During holiday shopping periods, it’s time to create the email itself
consumers are using messaging to track and manage orders, ask questions, make purchases, and more. And they report a number of reasons why they prefer communicating that way.

Many shoppers say they find that messaging is the easiest and most convenient way to communicate with a business, get a prompt response, or reach a live person. And 39% of holiday shoppers say messaging a business actually helps them feel more personally connected with the brand, which makes messaging a great tool to grow your customer base and deepen customer relationships.2

With WhatsApp for Business, you can do more with conversations

For marketing, sales, egypt data
and customer service, Meta Business Messaging solutions like WhatsApp help you do more with conversations during holiday peaks, Mega Sales Days, and all year long.

Meta provides APIs and AI-enabled machine learning, which power scaled discovery, transactions, and re-engagement via messaging.

WhatsApp for Business enables you to create valuable messaging experiences, like seamlessly launching messaging conversations from Facebook and Instagram using ads that click to WhatsApp. It’s all purpose-built to ensure your messaging is personalized and relevant throughout the entire customer lifecycle.

And let’s not forget about scale. WhatsApp, the largest messaging app globally, enables you to meet customers where they already spend their time, and where they have said they want to hear from businesses.

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