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Flows (now available for both Android and iOS devices), brands will be able to unlock more flexibility and functionality on the platform than ever before — removing a great deal of friction while efficiently addressing customer needs.
Previously, a business might interact with a consumer with a number of back-and-forth messages, or by leading the customer to an external sales portal or website. Now powered by Flows’s customizable building blocks (called “Components”), brands can create tailored, personalized experiences for their users without the need for heavy technical lifting.As you can probably imagine, Flows provides a number of practical applications for businesses. There are a few ways brands can use these blocks to improve the customer experience – but bear in mind, it’s hardly an exhaustive list.
Promotions and Rewards (“Sign Up”)
We all receive messages product and encourage them to stay active
from brands offering 10% off to “sign up” now. But with Flows, these messages go beyond mere text, providing interactive, seamless experiences for your users.
Customers can also use the “Get Quote” module to answer a few questions and receive personalized, real-time prices based on their purchasing needs.
This is where Flows can particularly shine. When integrated with a chatbot, Flows can empower your system to quickly respond to common customer queries, both general and specific). Crucially, this can reduce friction and free up your agents to tackle more complicated or sensitive issues as they arise.
Your customer can view the promotion, review the details, and “sign up” — all on the same screen. No need to remember promo codes, hit a confirmation link, or switch apps.
Sefamerve
Sefamerve, a leading egypt data women’s fashion retailer with sales in over 70 counties, initially leveraged WhatsApp as a support channel. After exploring their options with Flows, the company created a seamless shopping and checkout experience, all accessible within their customer’s chat box.
In just four months, the team rolled out features like account creation, product search, and add-to-cart workflows, with the results largely speaking for themselves:
- 158% increase in conversions
- 2.6x more revenue
- 80,000 products made available for purchase directly through WhatsApp.
Global tech leader Lenovo wanted to refine its appointment booking process in Indonesia. The team employed Flows to allow customers to effortlessly manage technical service appointments within the app — eliminating the need for external links or otherwise cumbersome additional steps.