Our platform has india whatsapp number data
a wide reach with 2 billion users,1 and we estimate more than 1 billion users connect with a business account across our messaging services every week.2 And in Kantar’s research, 66% of respondents said they’re more likely to buy from a brand they can connect with over messaging.3
Despite these benefits, getting your marketing team to adopt business messaging might not be a walk in the park. You’ll need to obtain legal and budget approvals like you would with any new software. You’ll also need buy-in from marketing team members, who might be concerned about learning a new platform.
Rest assured, the WhatsApp adoption process can be smooth and straightforward. Read on to learn how to build your first business messaging campaign, so you and your team can feel confident investing in WhatsApp.
Set up a WhatsApp Business Platform account
Before creating a messaging campaign, your team to ensure everyone is communicating
your team will need a Meta Business Account and a WhatsApp Business Platform account.
The sign-up process for creating a Business Account in Meta Business Manager only takes a few minutes. Just click “Create an Account” on the Meta Business homepage, select your business’ Facebook page, submit information about your company, and complete a few onboarding steps.
From there, you’re ready to create a WhatsApp Business Platform account.
- Open Facebook Business Manager.
- Under Business Settings, select WhatsApp Accounts.
- Click “Add”-> “Create a WhatsApp account.”
- Fill in necessary account details — account name, messaging purpose (indicating whether the account is for your business or a client), time zone, currency, payment method (optional).
Integrate WhatsApp with other communication platforms
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Manager offers basic features for setting up WhatsApp messaging campaigns. But offering the best customer experience often means you’ll need to integrate WhatsApp with your tech stack. Popular tools to connect to WhatsApp include:- Customer relationship management (CRM) platforms
- Customer success management (CSM) software
- Point-of-sale (POS) system
- Chatbot/conversational AI platforms
The Indian ecommerce company Tata CLiQ integrated its WhatsApp Business account with the chatbot-building service Gupshup. Thanks to this integration, Tata can automatically send custom messages based on shoppers’ history and product changes — like abandoned carts, price drops, browsing activity, and wish-listed items.