Reliability (secure money transfer, reviews about the company, better known maturity of the seller, longer life span). More convenient delivery/collection method. More convenient payment method. More detail product description. Better warranty/service conditions. Feback about a service or product. Product quality.
Reputation. Discounts. Recommendations from friends
Thus, consumers’ decision to buy is determin by psychological (perception, attitude, reliability, safety), external (other people’s feback, recommendations), marketing (product description, presentation) factors and demographic chinese overseas africa number data criteria (age, gender, place of residence, income). Hence, the purchasing process is determin by various factors that manifest themselves differently in different situations.
The study show where women usually look for goods
85 women participat in the study and more than one study has shown that, nevertheless, it is mostly women who make the decisions to buy or xiaomi phones that receive the most certifications not to buy goods. Also, they are active in the online space, so it is necessary to analyze their behavior separately. The majority of women (65%) search for goods and services on the Google search system, but it is necessary to note that a large number of women (21%) prefer physical stores and do not search for anything online. Diagram 3. Search sites for goods and services by women.
Diagram 3 Comparing the responses of women and men
Men search for goods and services only in the Google search system (81%). 15 percent of the men interview said that they generally do material data not search for anything on the Internet. Diagram 4. Search sites for goods and services by men Diagram 4 The results of the research show that women’s decision to buy is mostly determin by the website’s functionality (31%), and it is also very important that the website describes the usefulness of the product or service (26%). Women also nam a number of other reasons that determine the decision to buy: the company’s reliability, familiarity, reviews and discounts.