Why do you need to research your audience
In order not to shoot sparrows with a cannon and not waste your advertising budget, you need to analyze your target audience. Marketing analytics is the first stage of strategy.
Many businessmen
say that everyone needs their product. This misconception makes them throw money away. Advertising does not reach potential customers or flies to the wrong people. As a result, money is spent irrationally.
After analyzing the target audience, we can understand the needs and belgium phone number data preferences, learn the characteristics of
potential customers and figure out where to look for those who will buy our product.
It is important to find that very core in order to launch an advertising campaign. The better the understanding of the target audience, the more effective and accurate the strategies will be.
What is segmentation and why is it needed
The fight for consumer attention is becoming more technologically advanced every year. You can set up data collection on many parameters in.
Order to reproduce the user’s path step by step. Here he put it in the basket, here he deleted it from favorites, and on this product he lingered his gaze. And that’s not to mention such simple things as gender, age, and location. With such data, you can easily remind the user in a newsletter that their favorite tea is running low and it’s time to replenish supplies.
Marketplaces segment their target audience well
Audience segmentation is dividing a large target audience into smaller groups: people with common characteristics and needs. The main goal of segmentation is to better understand the unique requests of each segment in order to create and customize more effective advertising campaigns.
Creativity, catchy headlines, and stylish design take a back seat if the which the enterprise’s income is equal message is not addressed. The person will simply not pay attention to it, drowning in digital noise.
Only advertising that is targeted at a specific user can increase conversion and raise the ROMI of a campaign. Why show diapers to people without children? At best, they will pass by (and you will waste your budget), and at worst, they will click the “complain” or “spam” button.
In which channels should segmentation be used?
In social networks. A powerful tool for creating personalized betting data campaigns. The platforms contain a lot of personal data that helps to customize advertising very precisely. Social networks make it possible to select a target audience based on many parameters, such as interests, behavioral patterns, age and location.