This study was conducted based on data from clients who sell interior design products: furniture, tableware, and lighting. We evaluate the effectiveness of bulk and trigger mailings, as well as product recommendation blocks.
The REES46 platform tools bring our interior design clients an average of 27% additional revenue. For many of them, a significant part of this revenue comes from search.
But here we do not evaluate the results of smart search — we will talk about its capabilities and results in the following studies.
Product recommendations
Here we are talking about the tool in its pure form — recommendation blocks on the website pages.
Product recommendation blocks are present.
On the website of 75% of interior design stores that are connected to the REES46 platform. On average.
Each store has 8 recommendation blocks connected — all of them are oman phone number data customized, that is, designed in the style
of the company’s website.
Product recommendations bring interior design stores an average of 1.5% of their total revenue, and the share of revenue among REES46 tools is 13.5%. The median ROMI for our interior design clients is 1,918%.
Bulk mailings
Online stores that sell interior items almost never use bulk mailings.I in their marketing communications — only 25% have the tool enabled. They send an average of 23 emails per month. All emails are customized, and most of them have integrated product recommendation blocks.
Bulk mailings bring interior salons 9% of their total revenue.
While the share of revenue among REES46 tools is 32%, and the median ROMI is 12,155%.
Trigger chains
50% of our clients use trigger mailings to stimulate sales and upsell. On average, our clients that sell home goods have 7 trigger chains configured. One of the clients has up to 28 triggers.
All of them use only emails in trigger chains and design them in a corporate design and integrate product recommendation blocks into the letters.
Trigger mailings bring in an average of 4.8% of total revenue, the share of revenue among REES46 tools is 43.5%. The median ROMI is 6,698%.
Results and the winning tool
The REES46 platform tools bring our clients from interior design an what are the risks involved in implementing this solution average of 27% of additional revenue.
All clients use several tools at the same time, 75% do not have mass mailings.
Enabled, 50% do not have triggers, 25% do not have product recommendations. The median ROMI of mass mailings is 2 times higher than that of trigger chains and more than 6 times higher than that of product recommendations.
The share of total revenue of interior design companies from mass betting data mailings is 9%. This is 2 times higher than the average for triggered emails and 6 times better than the result of product recommendations.