One of the most important criteria when starting a new project or not is to find possible synergies with existing ones. The reason behind this is that, from experience, this makes the start-up much simpler . This advice cannot be applied if you are betting on one thing at a time, which is actually much better if you do not yet have much experience with online businesses. multiply points of salePhoto rights by Fotolia Contents [ hide ] 1 The first steps of my recent collecting project 2 How you can reach more potential customers easily 2.1 Create an affiliate network 2.2 Launch internationally 2.3 Collaboration agreements under deposit 2.4 Organize sales-focused events The first steps of my recent collecting project If you follow my writing a bit, you already know that lately I’ve been more focused on a project related to the world of collecting. It all started as an experiment to learn more about marketplaces ( especially Wallapop, which you can also use to find new business ideas ). Below I’ll give you a little detail of the events. Purchase of the first products to sell through Wallapop. Two weeks later, the online store was launched. First products uploaded to Amazon Europe (first sale within 4 hours). First auctions completed on Ebay.com and shipping to buyers in the US. Acquisition of vending machines for offline sales (coming soon). Offline sales in your own business (coming soon). Launch of the online store for international sales (coming soon). What this example shows you is how I like to go from less to more. You have to take it step by step before launching into the big picture. Many novice entrepreneurs bet big without having proven on a small scale that their idea has enough potential. How you can reach more potential customers easily In the vending machine business, your income depends largely on the number of points of sale you can get. The number of people who pass through each of them also has an influence, but you can rarely have a significant influence on this. If you apply this to online business you have two options. Achieve new points of sale (online and offline). Increase traffic to your website. Create an affiliate network Especially in the world of travel, betting, mobile phones, etc., it is a very powerful way to reach new customers. You offer a commission for third parties to promote your offer. You can work with platforms such as Zanox or Tradedoubler. This has an additional cost to the commission. They also do not usually accept all advertisers. For many stores it might make sense to create their own affiliate network from scratch. Launch internationally It’s more complicated than it sounds. An important factor is being able to ship cheaply, otherwise you’ll have a hard time competing with local companies. If you’re not Amazon, it’s only applicable to a few products. Especially if you’re located in Spain, international shipping isn’t as cheap compared to other countries. Collaboration agreements under deposit Don’t underestimate the potential of offline sales. Especially if you work with stock products, you could give part of that merchandise to stores near you working “under warehouse”. It’s basically the same as dropshipping but offline. Everyone wins because store owners increase their offer without running any risk and you gain access to new potential customers at zero cost. Organize sales-focused events Even if you sell online, you should never forget the power of a physical presence. It is much easier to convince someone by having your audience right in front of them than by having to explain everything in detail on a website. In general, users have very little patience. In real life, due to social norms, people spend more time on things, so there is more room for sales. There is a life beyond the online world. Be creative, don’t always think in a linear way and you will find ways to gain advantages over your competition that you never imagined when you started your project.
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