As the world’s largest network of digital marketing agencies , we’ve seen challenges that many businesses face. As a way to give back to our digital marketing community, we’ve created this webinar on How to Get More Leads from Your Landing Pages hosted by Marty Greif , a conversion rate optimization expert, author, speaker, and President of SiteTuners .
What is a landing page?
In its broadest sense, a landing page is any page that a user first lands on, for example, a dedicated landing page, your home page, or an SEO page.
By shifting your mindset to focus on how you can drive traffic that actually converts, you’ll align PPC, SEO, and social media marketing with the goal of conversion.
Understanding economic value
These concepts apply to e-commerce, membership turkey whatsapp number data sites, and lead generation, and they start by determining the value of a lead. This can be done mathematically by following this example:
One sale generates $10,000 -> it takes 10 leads to make 1 sale -> So the value of a lead is $1,000
To generate, say $1,000,000, you need to make 100 sales
To generate 100 sales, you need 1,000 leads
The key to growth is to increase your conversion rate (a one-time exercise), rather than just your advertising spend (repeated at regular intervals). Combining the two a strengthen your brand leads to multiplicative results, i.e. profits!
The landing page dilemma
Are you selfish? As humans, we are instinctively and naturally selfish, including marketers. Unintentionally, mistakes like gated content, long forms, too much malaysia data content, etc., get in the way of better conversion rates.
When user intent, website experience (on your landing page), and your business goals are aligned and balanced, magic happens.
Three critical questions
Am I in the right place?
Make sure you match your visitors’ intent and expectations.
Don’t make users think too much, be clear and relevant.
How do I feel about this site?
Good design implies credibility.
Build trust with social proof, security seals, transparency and support.
What am I supposed to do?