In the 15+ years I’ve worked in this industry, I’ve met thousands of business owners who admit to feeling stumped by one key business decision: “Should I hire in-house marketing professionals or work with an outside marketing agency?”
And I get it. Whether you’re part of a 2-person startup or running a growing organization with 50+ staff members, it’s not the simplest question to answer. Just as working with a digital marketing agency has its advantages, there are certainly disadvantages as well.
What I’m going to do is lay it all out so you can make the right decision for your business.
So, at the risk of sounding cliché, I’ve always told business make sure your contact owners struggling with this debate, in-house vs. an agency: what works for one doesn’t necessarily work for another!
The key is to define your organization’s marketing goals and compare them to the strengths and weaknesses of your own team. Now, I realize that honestly assessing your own limitations may not be pleasant for some, but it is a vital exercise in determining whether your marketing initiatives should remain in-house or require the help of outside experts.
Because if I’m completely honest, I have to admit that even we at WSI HQ have done both. We have a talented team of in-house marketing uk whatsapp number data specialists (my department!) as well as a network of external subject matter experts and agency teams that we outsource to whenever we need specific or complementary marketing execution.
So, if you read the title of this blog and thought I was just going to malaysia data sell you on all the reasons why you need to send your marketing to a local WSI agency, you were wrong!
10 Key Business Factors When Comparing In-House Marketing Teams to Outsourced Agencies
Factor #1: Your company’s culture, vision and values
I’m willing to assume that you prefer to work with marketers who align with your company’s culture, vision, and values—most companies do. And generally speaking, it’s easier to accomplish this by hiring from within. Naturally, a full-time, in-house employee is far more invested in a company’s success and growth than any team at an outside agency. Given a marketing agency’s responsibilities to a number of different clients, it’s harder for outside marketers to get a full sense of a company’s day-to-day culture and values.