The company can use several tools when collecting the names of potential customers. It can use advertising, direct mail, telemarketing and sales fairs. Finally, it can purchase data from relevant agencies or other structures that manage data of interest to the company. Let’s say cat food manufacturer Mars wants to know who raises cats in Germany. You can place an ad in the country’s largest newspaper offering a free How to Take Care of Your Cat booklet. Each cat owner would have to fill out the coupon: indicate their surname, the cat’s name, its approximate or exact age and other information important to the Mars company.
Most cat breers will likely ask for a free booklet
Mars can behave differently. For example, survey chinese australia German veterinarians and offer to buy data on cat owners. Children’s food manufacturers, such as Nestle or Gerber, do the same to get the addresses of young mothers. They interview midwives and analyze birth records. Mars uses the receiv information in various ways.
It sends magazines to cat lovers or delivers cat food to families
Who have cats; sends such families discount coupons for the corresponding product, and maybe even congratulates the cat every year on the day the difference between the app and the web app? of its appearance in this world. Let’s examine how Toyota collect data on potential buyers when it start selling Lexus cars in the Unit States in the early 1980s. One list of potential buyers is creat after identifying your competitors.
In this particular case
Lexus want to carve out a piece of the material data Merces market. So he collect data on Merces owners from car registries and contact them by mail or phone, suggesting that they consider Lexus as their new car purchase. The other method of operation was more original. Lexus sponsor antique car shows because, according to the company’s marketers, people who are interest in antique cars are primarily interest in interesting cars.