Companies integrate AI and blockchain to automate customer service and make operations transparent.
Latin American companies adopt theArtificial intelligence(AI) to optimize customer service, improve personalization in online commerce and automate strategic decisions, explain Sebastián Pérez , Vice President of Digital Disruption at Double V.
Whether through the use of chatbots or big data analysis , the region is advancing in the implementation of AI, facing challenges and opportunities in various sectors.
And during the pandemic, many companies were forc to implement IT solutions.Artificial intelligencein an accelerat manner, from automatic transcriptions of Zoom meetings to vehicle license plate recognition systems.
However, these types of technologies have evolv and their impact on Latin American companies is notable, especially in terms of customer service and e-commerce.
This is the impact of theArtificial intelligencein the region
According to the executive, one of the most common uses of AI in the region is the implementation of chatbots to optimize customer service.
“In many companies, contact centers have been overwhelm by demand, and chatbots are emerging as an efficient solution to ruce response times and improve the user experience,” he explain.
Not only does this ease the burden brazil whatsapp number data on human agents, it also allows companies to focus on more comprehensive problems that require direct intervention.
For his part, Juan Carlos Franco , director of Digital Disruption at Double V, mention that, in electronic commerce, theArtificial intelligence, is key to improving the personalization of recommendations.
“Imagine going to an online store and getting
lost in an endless catalogue. If you don’t find what you’re looking for quickly, the business loses a sale,” Franco said.
AI steps in and helps businesses identify patterns in user behavior and provides personaliz recommendations that not only increase sales but also improve customer satisfaction.
AI transforms strategic from links on other websites decision making
By analyzing big volumes of data , companies cmo email list can gain detail insight into their performance, allowing them to make inform decisions and eliminate personal biases that may affect results.