In these programs, the user accumulates points with each purchase they make, and these points are later us as discounts on airline ticket purchases.
However, it is not limit to mileage programs: it can be explor in several other scenarios, according to the company’s interests and objectives.
How does it work?
Cashback can be appli in both physical and virtual stores. In each case, some care must be taken to ensure that the strategy is execut correctly.
In physical stores, it is important for
The merchant to have a specific machine to operate cashback. In this context, while the consumer makes the purchase by brazil email list crit card, the crit earn on each purchase is automatically receiv in the account that was register in the system.
In e-commerce, it can be us by the customer by adopting the following steps:
register on a cashback platform;
choose, within this platform, which companies he is interest in making a purchase from;
carry out the transaction.
Once the purchase has been made, the crit becomes available to the customer. It is important to note that some stores tend to have a slight delay in this process, taking a while to communicate with the cashback company. Therefore, it is advisable for the company to set a deadline with the customer for the release of the crit.
What are the benefits of cashback for companies?
Cashback can bring several benefits to companies: customer loyalty, increas brand visibility, increas customer numbers, ruc consumer frustration and much more.
Consumer loyalty
Customer loyalty is applying the drive-to-store strategy with an sms campaign one of its greatest benefits. It is achiev through the feeling of “privilege” that the customer feels when receiving cashback, which increases agb directory the recurrence of purchases and the recommendation to other people as well.
As competition in the market increases, so do customer demands.