What is drive-to-store?
Drive-to-store is the set of digital marketing actions implemented to generate traffic in the store . It brings together different communication strategies, but these techniques all converge towards the same objective: using the geographic data of prospects/customers to bring them to a physical store .
Drive-to-store is not just about acquiring prospects through local SEO or localized display campaigns. It is also about loyal customers, about whom you already have information that can allow you to run a more targeted campaign on consumers located in your geographic area who have already shown a clear interest in your brand and products .
Why conduct drive-to-store actions?
The consumer experience when visiting a store, the physical interaction with the product or the opinion and human approach that the salesperson can offer are all points that give in-store sales a decisive sms promotional campaign advantage. However, digital is king in other areas: acquisition, targeting and interactivity. Drive-to-store allows you to combine the benefits of both activities to increase your revenue.
Retailers that succeed in an ever-changing digital landscape are those who anticipate and adapt to marketing trends. Drive-to-store is becoming an essential investment for all stores. In fact, it represents 54% of retail advertising spend (a share that is expected to reach 65% of the market by 2023, according to a study by IHS Markit).
Many consumers have a ROBO (Research Online Buy Offline) approach and drive-to-store allows you to be the store where the consumer comes to buy.
SMS Indeed, it is possible to set up a drive -to-store campaign whatever the size of your contact base and your sms prepare your special campaign for business. SMS Marketing also allows you to use different strategies, such as click and collect, e-booking, couponing, contests, promotional codes, loyalty rewards based on the accumulation of points, etc.:
- An open rate of 95% and a message typically read within 3 minutes.
- A recall rate of 60%.
- Customer proximity through the use of a personal communication channel.
- A conversion rate 3 times higher than email .
- Easy to set up with just a few clicks to create an account.
- A message that can be personalized thanks to the mailing options.
How to Run a Successful Drive-to-Store Campaign with SMS
A good goal
The first step is to qualify your database. To maximize your chances of success, you need to segment your contacts according to the geographic data collected from your customers/prospects (city, department, zip code). You can also curate your database by selecting consumers by purchasing habits, inactivity time, loyalty points, etc.
An offer suited to your goal
Choose your strategy according to your business sector, the size of your company and the objectives you want to achieve:
- Highlight a great discount that will encourage people to go to a sale or private sale.
- SMSSend a Rich with a geolocation link to announce the (re)opening of a store.
- Use shopping templates and direct mail options to promote a specific product that has just (re)appeared on your shelves.
- SMS Send a message taiwan data with a link to a contest or containing an exclusive promo code that gives access to discounts to increase visits.
- Communicate a special offer to loyal customers to pamper them.
- Redirect your targets to a mobile landing page that allows Click and Collect or e-booking, to generate additional in-store visits and sales.
- Include a countdown timer on your landing page to create a sense of urgency.