First decide whether you can count on their support, whether you need to convince them or simply avoid them. Use that knowledge to create your strategy, present your ideas, give examples and provide metrics.
2. Event marketing
Large companies and corporations have traditionally included events such as conferences and galas in their marketing mix, and although these will not disappear completely in the long term, the 2020 pandemic has shown that digital is the way forward, at least in the short and medium term.
As we have seen during the pandemic
Online activities can be a lifesaver at times – not only for marketing and sales activities, but also for overall business strategy and ROI. That’s why instead of in-person events and conferences, webinars and similar engineer database events should be part of your strategy for the coming years. This will require a reorganisation of your budget and a rethinking of how to transfer in-person events to the online environment. Discover Eventbrite ’s best practices
3. Optimize assets with SEO and Paid Media
As a corporate marketer, you probably already have a good foundation of content, channels, partners, etc. Now it’s time to make all of these assets work for you by maximizing search engine optimization and paid media. Search engine algorithms and user search habits are constantly changing. That means you can’t just publish content or campaigns appropriate language without going back and optimizing. The goal is to make SEO attract potential customers by optimizing keywords, localization, load time, responsiveness, domain authority, link building, and more. Plus, you can bolster organic with Paid Social and Paid Search, as a large company like yours will have enough budget to do so.
A great tool for optimizing organic content
Pillar Pages and Topic Clusters have been developed by the alb directory Inbound Marketing experts at HubSpot . They help you organize your content around central topics (pillars), with supporting topics linked to them. This helps search engines build relationships between your content and helps you move up in search rankings.