Objectivity is essential. The meta description has a character limit, and this requires you to be able to be very succinct in the summary you are writing. To do this, stay focused on the topic and work strategically.
The right language can grab users ’ attention . A good strategy is to learn how to use persuasive language that will certainly “sell” your content.
CTA
The CTA, call-to-action, is a call for the user to make a quick decision. In the meta description, you can include it as one of the options to increase the click rate on that link.
Among the most common types of CTA, we have
subscribe;
download australia email list for free;
pay in up to x installments;
buy now;
book now;
learn with us;
check the price; etc.
Keyword
As previously explained, using a keyword can be an excellent strategy when creating your meta description. Ensuring that this term is present in the summary ensures that it stands out if it is compatible with the user’s search.
However, you need to be careful: to insert the keyword in the best possible way, the text needs to sound natural, without “forcing the issue” with the term.
Mental triggers
Mental triggers tend to stimulate user behavior and make them click on your link. They are responsible for helping readers make decisions almost on “autopilot”, and can bring good results when we analyze click rates.
See if it is possible to insert some triggers in your meta description, such as
scarcity: phrases sms prepare your special campaign for that refer to the last vacancies, only today, etc.;
curiosity: revealing a secret;
authority: score the most read article, the most important tips;
urgency: working on agb directory the need to access content “now”.
How do you know if your meta description is adequate?
In addition to following the best practices we mentioned above, there are also tools that can help you identify meta descriptions and create them in the best possible way.