Artificial intelligence – or AI, as it is also known – is a type of technology. That, although it sounds a bit like science fiction, the truth is that it has been. Among us for some years now, and is even part of our daily lives today. In short, and as its name indicates, AI refers to systems or machines that imitate human intelligence, and that carry out tasks. That affect all areas of our society, being appli from commerce to agriculture and health, among others.
In our daily lives, the best-known uses of artificial
Intelligence are relat to our mobile devices, such as personal assistants like. Siri and Alexa, bots and chatbots in certain apps and websites, and even the facial or fingerprint. A recognition systems we use to unlock our devices.
In the field of Digital Marketing, it can be said that the incorporation. A of artificial intelligence has occurr quite naturally and ukraine phone number library quickly, at least for the B2C world. On the other hand, the B2B world has been somewhat reluctant in this process. Which is currently changing, as many forward-thinking B2B Marketing specialists have realiz the value and usefulness. Of this technology in the B2B field.
This value resides mainly in the capacity
Of this technology to process huge amounts of data, which are us, for example, in the personalization of messages and content for customers, in the improvement of the customer journey, and for the generation of leads, among how to increase customer loyalty through email newsletters others. This capacity, and what is deriv from it, is known as Big Data, and has been the basis of success for numerous companies and their respective B2B Digital Marketing strategies.
On the other hand, Artificial Intelligence has
Also been implement in B2B Digital Marketing in a useful and successful way through chatbots, which are AI systems that, bas on data collection and the use of algorithms, assist and guide customers in applications and websites, giving them the feeling of talking to an executive, in the traditional Marketing way.
As mention above, the use of AI in B2B Digital Marketing is incipient, and is on the rise. We are probably talking about a technology that has no limits, which makes us think about the multiple innovative uses that it will have by lists in the near future. Voice search, for example, is one of the tools that involve artificial intelligence, and that can perfectly be implement in B2B Digital Marketing strategies with great success.