It is very important that the company presents itself uniformly and comprehensively, because then it acts professionally and it is easier to build a strong brand . Customers will recognize the brand regardless of where they encounter its communication, the company will become highly trusted and recognizable in the jungle of competition.
Why visual identity is an important marketing tool
The visual appearance is often the first thing a potential customer encounters . If you maintain a uniform style across all communication channels, a person will imme malaysia whatsapp number data diately know who it is when they come across you somewhere for the second or third time… By repetition, you will become aware of them even in a strong competitive environment. Just as the yellow-blue Ikea, the white-red Coca-Cola or the purple-white Milka are etched in the memory.
And you will be easily recognizable even to your existing customers. One example for all – do you order food from food delivery companies Wolt or foodora? We bet that even without the logo, you can recognize which brand which courier belongs to at first glance:
Cafe and marketing about foodora rebranding
Watch the recording of the interview with Sabina strategic use of social meia Erbanová, who told us the details of the rebranding process from Dáme jídelo to foodora.
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How to have a strong visual identity
The visual style should be unique, stand on a supporting idea and match the values of your brand.
You definitely need to stand out from the com powder data petition , which brand positioning can help you do. Carving out your own imaginary space in the market makes sense for anyone who is serious about their business. Read how to position your brand .
To choose a suitable visual identity, base yourself on user research . Show your target audience several different styles to tell you which one they like best and why; what style evokes in them. Building a strong brand starts with understanding your (potential) customers.
Don’t base your personal preferences on facts, and stick to these guidelines :
memorability,
recognizability
difference.
Also, remember that the customer always comes first and that less is often more.
Tip from Bčeliště: We often first create a so-called moodboard to get an idea of the direction we are going. Moodboard mainly includes the color scheme and style of photos or illustrations, and its task is to show the emotions that products or services are supposed to evoke in people.