Branding is a way that even as a small business owner you can gain a long-term competitive advantage. However, in order to be able to invest your money effectively, you must first find out where and in whom.
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Know your current and ideal customers and build russia whatsapp number data your marketing strategy on this knowledge. In today’s article, we’ll show you how to do a customer survey that won’t cost you hundreds of thousands .
Why not build marketing on assumptions
How to do customer research: Quantitative vs. qualitative methodsQuantitative methodsQuestionnaire
Heat maps
Analysis of existing data
Qualitative methodsIn-depth interviews
How to get to know customers correctly
What then with the research results?
Don’t base your marketing on assumptions
How well you know your customers has a direct impact on the success of your marketing and therefore your entire business. Nevertheless, most entrepreneurs and marketers are not able to describe their client in more detail. In this case, a number of errors arise:
They advertise in places where their customers don’t move.
The texts on their website or in their promotional materials do not speak to customers because they do not speak the way they speak and do not use the right words.
He cannot name the problems and needs that people have.
They don’t know how to properly describe their competitive advantages in, for example, social media ads, which reduces the performance of all other marketing channels.
They don’t have a well-tuned product or service because they haven’t tailored it to their customers.
But if we know how our customers think about a purchase enhancing meical clinics through personalize and what they require, it’s easier to come up with an offer that they can’t resist . We will set the right tone and present them with our values, which they will be able to identify with.
How to do customer research: Quantitative vs. qualitative methods
You can conduct customer research using several powder data different methods. Before we dive into describing them, it’s important to remember that you’ll never know everything about your customers. Therefore, try to get to know them as much as you can. If your budget allows, ideally combine quantitative and qualitative methods.
Quantitative methods
With quantitative methods, we first establish hypotheses about customers, which we then confirm or disprove through research. We thus measure various phenomena with which we verify our ideas.
To use quantitative methods, it is essential that you have a large enough sample of people , otherwise the results will be skewed. This also happens with inappropriate selection of respondents . If you were to survey only your circle of acquaintances (social bubble), then your sample will not be representative.
If you sell mobile phones, it is of course not within your power to conduct research on all Czechs who use mobile phones. You will likely only target a certain portion of these people.