That’s what really irritates me. There are so many great designers in the world! They look for unusual solutions, make sketches and renders of shoes, work out the smallest details, in which the love for the craft is visible. The problem is that most of these amazing sketches will remain a beautiful idea, nothing more. To realize them, you ne investment. To make shoes, you ne lasts, molds and much more. Buying them is a risk. Especially when you are unknown to anyone.
Cornelius Schmitt, CEO of Zellerfeld
Schmitt is confident that 3D printing is a way to ruce shoe production costs to almost zero. At the same time, such shoes will not be ugly and will be able to reflect the ideas of the most creative designers. How Zellerfeld Shoe Production Began To get the ball slovenia phone number library rolling, Schmitt began reaching out to shoe industry professionals on LinkIn. Some only told him about shoe-making processes. Others join Zellerfeld.
That’s how Schmitt found Florida Institute
Technology (FIT) professor Gary Chwatuk, who became the company’s creative director in 2019. In 2020, Schmitt met designer Heron Preston, who had previously work for Nike and Kanye West. The designer was surpris by how passionate Schmitt was about his we love infographics or the 5 most interesting december infographics project and how tirelessly he work to bring it to fruition. The first time Cornelius and I had a Zoom call in 2020, I felt like I was talking to a young Steve Jobs. He was like a genius fanatic, a guy who literally hand-built [shoe-printing] printers with his college friends in a garage somewhere. It seem like he never slept. I would get messages from him day and night.
Heron Preston, Zellerfeld designer Zellerfeld creator
Schmitt and designer at work It was Chvatuk and Preston who ws data help design the first models. In a year, they develop the entire line of shoes, which turn out to be unusually stylish and aesthetically pleasing. How Zellerfeld Uses Marketing Smartly The first model available for order was releas in the fall of 2021. It was call HERON01. Heron Preston help improve this model. The price for a pair is $350. The debut model of HERON01, which was later improv by Preston of Zellerfeld. In large part because the design of the first pair was work on by Preston, known for his collaboration with ultra-fashionable rapper Kanye West.