Whether you’re just starting out or planning to celebrate your 30th year in business, there’s always room to grow your
customer base. But how can you grow your business when you’re spending all your time running it?
It would be helpful to have something quick and easy that doesn’t detract from day-to-day operations. Email marketing is still the most effective marketing tool at your disposal, but only if done correctly.
What is email marketing?
Email marketing is a powerful type of digital marketing that involves sending emails to a list of customers and potential customers. With an email service provider, your business can reach an entire list of customers and potential customers with the click of a button.
Since customers must opt-in to join your email marketing list, it means they already like what you offer. Email marketing is an opportunity to turn their “like” into loyalty, which keeps those customers coming back for more.
What are the benefits of using email marketing?
Email marketing can be one of the most powerful digital singapore whatsapp number data marketing tools available. More than four billion people around the world use email to communicate. Since a valid email is still required to use many alternative platforms, including social media, it isn’t going away anytime soon.
Economic
When it comes to ROI (return on investment), it’s nearly impossible to beat email marketing. One email service provider sees a return on investment of $42 for every dollar spent on email marketing. Other sources estimate it to be slightly higher or lower, but it’s still a remarkable strategic use of social meia return for any business.
Grow your business
It may seem strange that an existing email list can grow your business, but it is an effective method to gather more leads and increase your sales.
Let’s say you offer a lead magnet that requires the prospect to provide their email. Follow up that lead magnet with a series of emails that lead to a purchase. You’ve malaysia data just converted a prospect into a customer!
Building relationships
On average, people check their email 15 times a day . That’s 15 opportunities to make a connection with a customer directly instead of hoping they find your ad on social media. Remember, the people on your mailing list opted in, which means they want to hear from you.