Design Tips for Creating More Clickable Email CTA Buttons

Why should you care? The numbers speak for themselves:

According to various email bulk sms master marketing statistics, email is the most effective tool for driving sales and influencing conversions for marketing campaigns. Despite some insisting that “no one reads email these days,” it’s still the number one communication channel for 85% of adults and the number one source of ROI for 59% of marketers.

What’s more, email brings in more sales than social media:

61% of consumers say they make a purchase after receiving a marketing email, and 49% admit they wait for a brand’s offer email.

With all of this, wouldn’t you want to turn this power to your advantage?

Your emails are personalized and targeted, which has a chance to attract consumers and make them interested in buying from you. Its CTA is one of the factors you need to optimize for better conversions.

How can this impact your email marketing ROI ?

Keep reading to find out.

5 Tips for Designing Clickable Email CTA Buttons

Here are five practical tips for designing your email CTA buttons in the best possible way. While some of these mistakes may seem obvious to experienced email marketers, these five are the most common mistakes they make in practice.

1) Make sure there is an email button

When you write cold emails , you focus on the subject line, pre-headline, and body of the email to convince your target to click. While calls to action are important, this part of your marketing message becomes even more important when sending a welcome email, newsletter, or e-commerce message.

Why?

Because it influences the user’s decision, motivating them to continue a relationship with your brand or reject your offer, close the email and move it to the trash.

When running a campaign using an email marketing platform, you have several options for designing your CTA: make it a link, an image, or an HTML email button. To influence your users’ decisions and convince them to click, make sure you choose the button option :

According to statistics, it creates a 45% increase in clicks.

There are several reasons:

1. Psychology: Most people still consider links in emails to be spam, so your targets may ignore your link CTA.
2. Technical: If you set it to an image, some of your prospects won’t see the CTA because they disabled images in their emails.
3. Convenience: HTML-based email CTA buttons are easier to design and control, and you can edit their size, color, and position within the email body.

Therefore, if you are willing to influence email conversions, the first tip to consider is to design its CTA as a button so that more potential customers pay attention and decide to click.

An interesting fact about email button HTML is that while you may see fancy buttons with rounded corners and gradients in emails, the actual HTML code for the button itself is pretty basic. It’s just a regular button element with styles applied using CSS.

2) Consider its color and size

Orange represents friendliness, and green represents peace, both colors are perfect for building trust and how to use human psychology to create irresistible pop-up offers evoking positive emotions when clicking. Plus, both colors are bright enough to make your CTA stand out in the body of your email.

Some people insist that red works well too, as it represents excitement and desire, while others see it as aggressive and inhibiting. However, it all depends on the context here.

Whatever color you choose, keep in mind the contrast and button size based on your brand image and the emotion you want to evoke:

Yes, it needs to stand out, no matter what your marketing goal is: grow your email list , convert subscribers into leads, or sell products directly through email. But the trick is to make it noticeable, not distracting .

Bigger isn’t always better: find a sweet spot between big and small, and don’t overdo it with your CTA just to attract more interest and clicks.

The best practices here are:

• Choose a CTA button color that matches your brand image.
• Keep these colors consistent across every email so subscribers can associate them with actions and quickly identify what to click on.
• Make your call-to-action button more prominent than the email’s text, but keep it simple: it should also be touch-friendly for users reading the email on a mobile device.
• Make it bright enough to be recognized: Make it have high contrast with the message background.

3) Remember the text above

Another key element of email button design is the persuasive and argumentative message you write on it. As a marketer, you cannot underestimate it:

While the color, size, and placement of your CTA in an email can grab your users’ attention and evoke emotion, the text helps japan data them understand whether the content is worth clicking on. To make your CTA text effective, design it like this:

• Make it action-oriented: Readers should understand what to do and what benefit they can get by clicking.
• Use compelling verbs like “ get,” “try,” “shop,” “book an appointment,” “download,” “ buy, ” and others. Avoid those boring “click here” or “submit,” which are just general instructions that have nothing to do with your specific order.
• Keep your text short: two or three words; okay, five words at most.
• Make the font large enough to be easily readable.
• Consider using different CTA text for different customer segments in your sales funnel. It stands to reason that a “Buy Now” email button would seem brash and out of place in a welcome newsletter, where a “Tell Me More” variation would work better.

• “Give me my book” instead of “Bring your book”
• “Yes, I want the content,” not “Take your content”
• “Send me the kit” instead of “Try your kit”
• “Tell me what to do,” not “Learn how”

4) Get your email CTA right

The first rule of email marketing club is: don’t put more than one CTA in one email. The second rule of email marketing club is: don’t put more than one CTA in one email.

First, regarding the number of CTA buttons in your emails:

“More options, more choices and opportunities to click” doesn’t work here. A large number of CTAs can confuse or overwhelm users.

The more choices you offer, the more likely you are to lose their attention. You also run the risk of causing any of the following effects from having too many choices:

So if you want users to make a decision and take action, give them a straightforward CTA to consider.

However, as often happens in marketing, there are some exceptions to this rule:

• If they lead users to multiple calls to action, feel free to send out the same page .
• If the email is about e-commerce, consider adding a few CTAs to the email promoting multiple products/services .  This will make it easier for users to scan your email and understand what each area is about.