In recent years, different brands have created content marketing strategies through the popularity of different types of videos with the intention of reaching more target audiences and positioning themselves better in the market. An example of this is “live videos”, which will represent 17% of total internet traffic in 2022 and will grow 15 times more, according to data from the company Cisco .
And even if a video itself is very attractive and perfectly recorded, if it does not have certain characteristics or a strategy in its content, it will not generate any impact on people. Therefore, here you can see the different types of videos that brands have used in their content marketing strategies and what function each one plays.
Different types of videos for different needs
Today, a picture is worth a thousand words and users’ walls are increasingly filled with different types of videos. We must carefully decide which one is appropriate, according to what we want to communicate and the social network to which it is directed.
Do you want to promote a product? Or relaunch a brand? Do you need to use an influencer? These are just a few questions to help you determine which ones you will implement.
1. Explanatory video
Short: the aim is to make clear what the product and/or brand is about, and to offer a problem with an effective and entertaining solution.
The video humorously addresses a problem that plagues us all, what we leave behind after going to the bathroom. In addition, no matter the situation, it explains how to solve it with a product and make the business stand out.
2. Demo video
They are short videos (about 20 to 60 seconds), where what is communicated is how something works, such as a specific part of a product, brand or application.
This type of video is widely used, for example, by fast food apps to show how they work. All of this with a clear objective: to call for action to download and use their app.
3. Company video
They are useful for showing what the company is like, how it works, and the type of employees it has, as well as explaining the company’s guidelines, but in a more fresh way.