Asking this way, the answer would have to be a resounding “yes.” You can imagine that if it were really like this, I wouldn’t have taken the time to write a post. nichePhoto rights by Fotolia There is a false illusion that creating a niche is going to be easy. “I’m happy with an extra 200 euros a month.” It’s clear. You and anyone else because it’s supposedly “passive income . ” Contents [ hide ] 1 Definition of “niche” and “passive income” 2 Why for many people creating a niche is a waste of time 3 What I would do when setting up business Definition of “niche” and “passive income” In case you got lost with the first lines of this post, let’s clarify the terms. Niche refers to a web project with a very specific theme, such as “urban garden”. A page with content is created, “a little SEO” is done, and then traffic arrives and is exploited with Adsense ads and commissions for the sale of third-party products (this is what is called affiliation). Passive income consists of, as the name suggests, income that comes in on a recurring basis and with little effort thanks to web projects that have been set up in the past. The development of niches is what is usually done to achieve this. So far, everything is clear, right? Well, let’s continue. Why for many people creating a niche is a waste of time And honestly, this is more of a personal opinion than a scientific study based on data. I can only tell you what I see in my environment. Basically, there are 2 possible scenarios around niches. In 90% of cases, you start building a niche by investing a lot of time and effort into it. After a couple of weeks, you realize that things are much more complicated than you imagined. You abandon the project because you consider that for the time invested and the performance you get from it, it is not worth continuing. You’ve built a niche and you’re killing it . Every month you make a few hundred or even a few thousand euros if things go really well. Since you like niches, you keep building new pages that excite you more than the one that makes you money. Little by little, you spend less and less money on them until your main keywords disappear from the top positions and with them your income. It’s true that in the second case you have managed to make some money, but typically it’s a temporary thing. It’s human nature to be more attracted to the new than the existing. It’s less sexy to grow a profitable business to make it even more profitable than to start something new from scratch. What I would do when setting up business Niches can be profitable in the long run as long as you can really turn them into passive income. Few get to that point because they don’t take the next step. Before your project income disappears due to neglect, use it to create a structure. What do I mean? Hire someone to do your maintenance work. If necessary, “sacrifice” all income as long as you don’t have a cost. The effect on your cash flow is the same because if you do nothing, that passive income disappears. Instead of letting that happen, you get ahead of it and hire someone who, with the right instructions, can even make it grow . This way, you can dedicate yourself to creating something new, making it grow, and then building a new structure underneath. People often ask me how I manage to manage so many projects. The answer is simple if you’ve read this far. There are people who take care of the operational part. I focus on making them grow and setting up new ones from time to time. That’s all. There are no secrets.
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